First impressions are everything.
As a web publisher, you spend significant dollars to create awareness of your online video service, secure great content and build out your technology platform, only to have Video Start Failures frustrate your audience and drive them from your site.
As part of the Streaming Video Alliance (SVA), Cedexis has worked with leading content producers, programmers and technology providers to define critical video QoE metrics, including Video Start Failures. Video Start Failures are the failure to deliver your core value at the critical moment of purchase/consumption. When a video start fails, you don’t get to show any ads, or worse, you get a frustrated customer who just paid for premium content but is not sure if their entitlement is lost or corrupt.
The following is a brand new Cedexis Radar Video QoS report showing SVA defined Video Start Failures for a single web property that was testing Cedexis Opemix multi-CDN load balancing for their video web delivery.
Multi-CDN had 73% more successful video starts!
For the ~350 Million video streams that occurred over this 3-day time frame, single CDN video starts failed a bit more than 7.0% of the time. For those sessions that were routed across multiple CDNs, the video starts only failed 1.9% of the time. For 350M sessions, that is 17,850,000 better first impressions!
An introduction smooths a first meeting.
So, how does Cedexis so dramatically improve Video Start Failure rates? The answer is, the Cedexis Radar Community. The Radar community is composed of thousands of websites that host the Radar RUM tag (or SDK) to collect performance data on their site, and the CDNs and Clouds used to deliver their content. Being a community, each member benefits from the performance data collected by all the other members.
Multi-CDN selection by Cedexis is unique because of this community data. We have insight into the availability and performance of each of your CDNs before that video session starts, greatly improving video start success audiences globally.
Be on the watch for additional post about SVA defined video metrics.