Citrix Intelligent Traffic Management announcement at Citrix Synergy

Citrix announced the new Citrix Intelligent Traffic Management at Citrix Synergy last week, as a result of the recent acquisition and integration of Cedexis.

As content and data elements move to multiple clouds and CDNs, providing the best user experience requires dynamically optimizing the flow of traffic across ISPs, CDNs and public clouds worldwide.

Watch the presentation session on demand on Citrix Synergy TV:

« Deliver the best user experience for your customers and users with Intelligent Traffic Management »


Raj Gulani, 

Citrix Sr. Director, Product Management




Steven Lyons,  Citrix Principal Product Manager for Cedexis/Intelligent Traffic Management



Watch it Now!


Local and Global Server Load Balancing with NGINX Plus and Cedexis

This blog post also appears on the NGINX blog

Today’s web applications run at a scale and speed that was hard to imagine just a few years ago. To support them, organizations host digital assets in many environments: regions in a single public cloud, multiple public and private clouds, content distribution networks (CDNs), company‑owned and leased data centers, and others. They move digital assets between hosts to meet business needs relating to delivery speed, reliability, and cost.

NGINX works on these problems from the bottom up. From individual web servers to load balancers to clusters, NGINX users create aggregations of servers to deliver services in specific regions and around the world. Cedexis works on the same problems from the top down. Cedexis helps customers manage their online assets to support service delivery on a global scale.

Cedexis and NGINX have now announced the NGINX Plus & Cedexis Local + Global Server Load Balancing (L+GSLB) solution. With this solution, you can fully automate the delivery of your full application stack. Your stack becomes responsive to a complete set of metrics. NGINX Plus provides health‑check data for local load balancers. Cedexis gathers customer‑centric real user monitoring data and synthetic testing data, the NGINX-provided health check data, plus any other data feeds, and uses them as as input to application delivery logic incorporating your business rules.

With the NGINX Plus & Cedexis L+GSLB solution, when one or more servers go down within a single region or globally, traffic can automatically be routed around impacted servers and locations. When the servers come back up, previous traffic patterns can be automatically restored. Traffic can be made similarly responsive to business rules that address cost, response time, availability, and other metrics. You can try it yourself with the interactive NGINX Plus & Cedexis L+GSLB demo.

Ensuring Low Latency and High Availability for NGINX Plus Users

The software‑defined Cedexis Global Server Load Balancer (GSLB) platform is a control plane and abstraction layer for DevOps and IT Operations. It provides automated, predictive, and cost‑optimal routing of your apps, video, and web content.

The platform is powered by both real user monitoring (RUM), which leverages the world’s largest community of live user‑experience data, and synthetic monitoring. The Cedexis GSLB platform can also ingest data feeds from many other data sources like application performance monitoring (APM), clouds, and CDNs – and now, critically, NGINX Plus local load balancer health checks.

NGINX Plus users can now access the power of the Cedexis GSLB platform, and Cedexis users can now see what’s going on inside the data center. This helps a great deal when load balancing across a combination of data centers, clouds, and CDNs (or within any one of them).

The left side of the following graphic gives you an idea of the massive amount of activity monitoring data that is available to Cedexis GTM from NGINX Plus, as opposed to open source NGINX (the right side of the graphic).

Implementing the NGINX Plus & Cedexis Local + Global Server Load Balancing Solution

Inside a single public cloud region (such as AWS West‑Oregon), you can set up a high availability (HA) solution. An example is the NGINX Plus and AWS Network Load Balancer solution. The NGINX Plus configuration provides best‑in‑class, HA load balancing inside that particular cloud region. But most cloud‑based apps reside in more than one public cloud zone or region, or in a hybrid‑cloud infrastructure including at least one data center, as recommended by public cloud providers like AWS. The NGINX Plus & Cedexis L+GSLB solution automatically extends to the second, third, and additional regions as they’re added, with no further setup required.

Inside a public cloud region and data center, such as US West Azure and US East AWS in the figure below, each NGINX Plus instance continuously collects data about the health of the resources where it is installed. That data is then transmitted to Cedexis, where it’s used to make better global traffic management (GTM) routing decisions.

NGINX Plus generates real‑time activity data that provides DevOps teams with both load and performance metrics. Cedexis is able to ingest this data through a RESTful JSON API and incorporate it into the GTM algorithm. DevOps teams can use this data any way they want to inform the routing of apps.

How It Works: Real-Time Decisions Based on Cedexis Radar and NGINX Plus

To walk you through how the integrated NGINX Plus & Cedexis solution works, let’s say a SaaS company uses one data center and two public clouds across the globe to deliver services to their worldwide customer base. It’s likely they are set up to use traditional geo‑based routing only. Essentially, this means that app data is routed to the data center or cloud closest to the end user. When things are working well, this is probably OK. However, when problems arise, this simple setup can make things worse.

The Cedexis Radar service continually collects traffic data from all over the world, related to hundreds of millions of web users, not just those using any one customer’s data center(s) and cloud(s). The Cedexis GTM platform uses this data to route traffic to the data center or cloud that offers the fastest‑responding servers for end users. This means that content may be delivered from a source that is not the closest geographically, if that provides the best customer experience.

As an example, consider the setup in the graphic below, with NGINX Plus running in two public cloud regions in the US and in a data center in the UK. If Cedexis Radar detects network traffic issues between continental Europe and the UK, Cedexis can use that data to route European traffic to the two US cloud regions, because they are now closer (in terms of user experience) than the UK data center. “Micro‑outages” of this type, often undetected by Ops teams until a forensic analysis takes place, are dealt with automatically, without any adverse impact on end users.

Each NGINX Plus instance collects data about the health of the resources where it is installed, which is automatically ingested by Cedexis to inform GTM. Suppose, for example, that a data center has several servers that are dropping connections, as shown in the following graph.

Cedexis automatically adjusts and readjusts its decisions, in real time, to route traffic around the impacted servers, as depicted in this graph.

When things return to normal, or a mitigation is implemented, the traffic is automatically restored to the original resource. DevOps teams can sleep soundly, knowing this is taking place even when they are out of the office.

Check out this demo to see for yourself how NGINX Plus and Cedexis deliver integrated, full‑stack load balancing. For details, see our Solution Brief or talk to a solutions expert at either Cedexis or NGINX.

Cedexis Founder to Accompany French President for Greece Visit

Julien Coulon, founder of Cedexis, will join French President Emmanuel Macron during his visit to Greece this week.

Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers has been selected alongside other high-growth French companies, to join French President Emmanuel Macron during his official visit to Greece on September 7 and 8.

During this trip (organized by Business France), Cedexis will meet with potential new strategic partners and local enterprises to help them optimize the performance of their websites and their online applications. Since 2010, Cedexis has been instrumental in improving the quality of online content delivery and the Internet experience of millions of europeans.

Julien Coulon, Cedexis’ founder, will be the ambassador of a simple message during his stay: make the Internet faster for everyone, by everyone.

“Online content publishers are blind and helpless when it comes to global Web Performance. You can tweak your website as much as you want, but the Internet is messy. Every hour, hundreds of outages, both major and minor, prevent end users from accessing online services. In Greece, like any other European country, users are dependent on 3rd party vendors, which all perform very differently depending on peering relationships across several thousand ISPs, impacted by discrete characteristics including time of day, location, traffic, and many other considerations,” notes Mr. Coulon.

Cedexis is here to return the power to all local and global Greek companies. Cedexis has been compared to an “air traffic control for the Internet” (see thanks to the 14 billion crowd-sourced performance measurements generated every day, and used to power real-time traffic decisions for some of the world’s most innovative organizations.

Combining an industry-leading comprehensive view of Internet traffic from real user measurements, broad extensibility through integrations with dozens of leading data sources, and the flexibility of customer-configurable algorithms to define traffic rules, the Cedexis application delivery platform uniquely empowers leading Operations, Engineering, and DevOps teams to centrally manage and optimize dynamic distributed infrastructures.

Cedexis Solves Avoidable Outages in Real-Time

Portland, Ore. – August 15, 2017 Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced the release of its connected Sonar service, which uses low-latency synthetic monitoring to eliminate costly and avoidable outages by ensuring consistent application delivery. Providing exceptional quality of experience (QoE) to application consumers by eliminating outages and slowdowns is at the heart of building a profitable and sustainable cloud-native service, but has proven to be an elusive goal.

Synthetic monitoring uses programmed requests of customer-designated endpoints to validate, on an ongoing basis, that those endpoints are available for use. Until now, the marketplace has offered only two substantial choices:

  • Implement disconnected synthetic monitoring, which requires manual intervention when problems arise. The time from anomaly detection to resolution can range from minutes to hours, often resulting in prolonged outages and slowdowns.
  • Implement cloud vendor-specific synthetic monitoring, which delivers automatic intervention when problems arise. The time from anomaly detection to resolution is measured in just minutes, but is generally restricted to re-routing within that vendor’s cloud infrastructure, resulting in shorter, but still meaningful, outages and slowdowns.

With the release of Sonar, there is now a third, and more effective, option:

  • Implement Sonar connected synthetic monitoring, which delivers an automatic intervention when problems arise. The time from anomaly detection to resolution is measured in just seconds, and traffic can be re-routed across and between substantially any infrastructure (from data center to hosting facility to cloud provider), resulting in the elimination of most outages and slowdowns entirely.

Sonar is able to reduce the MTTR (mean time to repair) – and thus prevent consumer-visible outages and slowdowns – automatically owing to two key characteristics:

  1. Sonar is connected to the broader Cedexis application delivery platform. As such, the data that is collected automatically flows into the Openmix global traffic manager, which is able to adjust its traffic routing decisions in just seconds.
  2. Sonar is configurable to run endpoint tests as frequently as every two seconds, providing up-to-date telemetry moving at the speed of the Internet. By contrast, cloud vendor-specific solutions often limit their testing frequency to 30 – 120 second intervals – far from sufficient to contend with rapidly-evolving global network conditions.

“Synthetic monitoring data, as a core input to traffic routing decisions, must be accurate, frequent, and rapidly integrated into algorithms,” said Josh Gray, Chief Architect at Cedexis. “However, data is only as valuable as the actions that it can automatically activate. Updating traffic routing in just seconds is the key to making outages a thing of the past and ensuring unparalleled user experience.”

The updated Sonar synthetic monitoring service enhances the industry-leading actionable intelligence that already powers the Openmix global traffic management engine. The Cedexis application delivery platform (ADP) uniquely uses three different sources of actionable data to ensure the smoothest internet traffic logistics:

  • Radar: the world’s largest community of instantaneous user experience data
  • Fusion: the powerful 3rd party data ingestion tool that makes APM, Local Load Balancer, Cloud metrics, and any other dataset actionable in delivery logic
  • Sonar: a massively scalable and architecture-agnostic synthetic testing tool that is immune to the latency issues of proprietary cloud tools

“No global traffic management platform can provide reliable, real-time traffic shaping decisions without access to accurate, actionable data,” noted Ryan Windham, Cedexis CEO. “The evolution of Sonar to provide industry-leading latency levels confirms our commitment to delivering an end to avoidable outages.”

Cedexis Named a Finalist in CSI Awards

Cedexis Named a Finalist in CSI Awards

Company in the Running for Best Monitoring or Network Management Solution and Best Content-on-Demand Solution Categories

Portland, Ore. – August 1, 2017 Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced that it was shortlisted as a finalist in two categories for the CSI Awards. Cedexis’s Openmix solution has been selected as a finalist in the Best Content-on-Demand Solution category, while Radar is up for an award in the Best Monitoring or Network Management Solution category. The CSI Awards is designed to recognize and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors.

“Any time we get validation from a distinguished third-party organization against our closest competitors, it feels great,” said Simon Jones, Evangelist and Head of Marketing at Cedexis. “For years, Openmix and Radar have dramatically helped our customers tackle their network and internet performance needs while keeping up with the rapid shifts in software-defined infrastructure. We’re excited to be shortlisted for these awards, and thrilled that our hard work and dedication to evolve the application delivery market is paying off.”

Cedexis’s Openmix solution improves the availability, latency, and throughput of application delivery across all types of digital outlets, from websites, to downloads, video and mobile apps, turning data in action in real-time. Using a unique combination of real user measurements (RUM), synthetic monitoring, and 3rd party APM data, Openmix drives optimization across any combination of clouds, data centers and CDNs. Openmix is the only scriptable, user configurable, data driven global server load balancing platform, aiding innovative customers around the world to realize the potential of multi- and hybrid-platform architectures.

Cedexis’s Radar community collects real user measurements from visitors to thousands of popular website and mobile applications. The Radar community gives members access to Cloud and CDN Availability, Latency and Throughput performance reporting, as well as streaming video Quality of Services metrics, as collected by their own individual users and the aggregate Radar community. Cedexis is currently collecting more than fourteen billion measurements per day, and Radar is the acknowledged leader in CDN and cloud performance metrics.

The CSI Awards, which are celebrating their 15th year, recognize excellence in the broadcast, video, OTT and IoT sectors and are organised by CSI Magazine (Cable and Satellite International Magazine). The winners will be determined by an independent judging panel and will be announced on Friday 15 September 2017 at IBC in Amsterdam. The full list of finalists and further details about attending the awards ceremony are available at

About the CSI Awards:

Established in 2003 the CSI Awards are among the most prestigious and competitive technology awards in the industry, designed to recognise and reward innovation and excellence in the cable, satellite, broadcast, IPTV, telco, broadband/OTT video, mobile TV and associated sectors. @CSI_Magazine #CSIAwards

About Cedexis

Cedexis provides web-scale, end-user-experience monitoring and real-time traffic routing across multiple clouds and networks. Cedexis Radar crowd sources billions of real user measurements (RUM) a day from a community of 1,000s of popular websites and mobile apps, with traffic routing services based on the insights this data provides, for the best performance, availability, or cost. Trusted by nearly 1,000 global brands including Microsoft, A&E, Accor Hotels, Airbus, Hudl, Comcast, LinkedIn, Mozilla, and Nissan. Cedexis is headquartered in Portland, Oregon with offices in Paris, France, San Francisco, CA, Brooklyn, NY and London, UK.


Press contact (USA-Canada):

Jacqueline Velasco

Lumina Communications on behalf of Cedexis


Tel: (408) 680-0564


Cedexis Announces Integration with NGINX Plus for Cloud Application Delivery Optimization

Cedexis, the leader in content and application delivery optimization for clouds, CDNs and data centers, today announced the general availability of its application delivery optimization solution. The complete, enterprise-ready application delivery platform solution integrates with NGINX Plus, which extends open source NGINX with advanced features and award-winning support. For the first time, DevOps teams can now optimize application availability and latency in real time using monitoring data from the entire delivery path, from end-user audience through to NGINX Plus load balancers and application servers.

“DevOps teams want their cloud networking to be agile and flexible, as we’ve seen compute and storage become, to enable rapid and intelligent end-to-end scaling,” said Rob Malnati, Cedexis SVP of Business & Corporate Development. “By partnering with NGINX, our customers have a comprehensive view of application quality, from server to end-user, and automation to optimize application delivery in real time for high-availability, low-latency and optimal resource use.”

The complete solution combines industry leading NGINX Plus local load balancers with Cedexis global traffic management to provide end-to-end software configurable, real-time data-driven, application delivery optimization. The solution also ensures consistent quality of applications, and the swift resolution of any congestion or outages. Openmix algorithms, which can be easily adjusted and executed by customers using simple JavaScript code, are augmented with NGINX Plus monitoring data to enable optimal decision-making.

“Businesses today are expected to deliver high-performing, scalable applications, or risk losing out to the next competitor who is doing so,” said Paul Oh, Head of Business Development at NGINX. “By being able to make traffic routing decisions closest to the application with the advanced metrics available in NGINX Plus, Cedexis greatly improves an organization’s ability to  deliver the best possible experience to their customers no matter where they are located.”

The Cedexis application delivery platform addresses a range of issues associated with modern, cloud-native application delivery by providing:

  • A single end-to-end integration of local and global load balancing that is usable in any combination of public or private clouds, and private data centers
  • The first, real-time, automated solution that leverages both application and user performance monitoring
  • A single “pane of glass” for analysis of all traffic routing decisions
  • Intelligent auto-scaling that optimizes for both cloud application server capacity and performance, actively managing “costs for performance” tradeoffs.

To find out more about Cedexis application delivery solutions, please visit To find out more about NGINX Plus please visit

Cedexis Announces Addition of New Industry Advisor

Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced Manny Rivelo as the firm’s new advisor. In his position as Cedexis Advisor, Rivelo will provide perspective, experience, and guidance on maneuvering the rapidly evolving Application Delivery market, as organizations worldwide make the transition from traditional datacenter architectures to public/private cloud infrastructures.

Rivelo has more than 30 years’ experience in the technology industry, serving currently as the Chief Executive Officer of AppViewX. Previously, he served as President, CEO, and Director of F5 Networks, a leading Application Delivery Controller company, and as a member of the boards of directors of Procera, CallWave and Apollo Education Group. He also held a range of executive leadership positions at Cisco, including SVP Enterprise Systems and Operations in Enterprise, Commercial, and Small Business Group; SVP WW Sales Operations; and SVP Worldwide Technical Field Operations.

The addition of an advisor position held by Mr Rivelo reflects the accelerating demands of Cedexis customers to continue to transform its commanding position as the leader in crowd-optimized global traffic management to delivering full-stack application delivery platform capabilities.

“Ensuring today’s modern, distributed applications reach worldwide customers is a real and constantly changing challenge for DevOps teams,” commented Ryan Windham, Cedexis CEO. “The combination of Manny’s keen insight and deep experience in application delivery, with the passion and innovation of the global Cedexis team, will ensure we continue to provide IT Ops teams with the flexible, software-defined delivery tools they need to scale applications worldwide.”

New Patent Granted to Cedexis to Accelerate Internet Traffic Delivery

Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced the grant of patent number 9,553,844. The patent covers programmable, data-driven content delivery infrastructure selection, and represents a significant enhancement to the traditional DNS resolution methods that govern internet use.

A web client obtains an Internet Protocol (IP) address for accessing an Internet resource (a “resource”) by initiating a Domain Name System (DNS) query for a resolution of a Fully Qualified Domain Name (FQDN), or hostname, such as The patent covers a method in which that process is enhanced by a system that uses a code to check the status of various infrastructural methods that could be used to reach that resource, selects the most effective and efficient from among the various options, and directs the user request along the optimal pathway.

“The Internet is a complicated, de-centralized, complex environment,” said Josh Gray, Chief Architect at Cedexis. “While DNS is at the heart of matching content requests to data sources, the sheer volume of traffic on the Internet demands an efficient global traffic management process that uses data to ensure efficient exchanges between users and content.”

The new patent adds to a portfolio that includes patent number 9,385,988, as well as several other patents filed and pending. The patent includes the use of real-time data ingestion, enabling it to deliver on the promise of making infrastructure actionable. The calculations it uses to ensure efficient connections relies upon the global Cedexis Radar community, which is the largest crowd-optimized real user experience community, collecting some 14 billion measurements a day to build an accurate, real-time virtual map of global Internet delivery.

“This patent is a clear recognition of Cedexis innovation,” noted Ryan Windham, Cedexis CEO. “As we continue to build out our extensive intellectual property portfolio, we are excited about the pace of innovation we are bringing to bear to deliver on our vision of software-defined application delivery.”

To start exploring the free Cedexis Radar community reports on CDNs and Clouds, click here. To view a demo of Cedexis ADP, please click here

Cedexis Opens New Chapter for Software-Defined Application Delivery with Release of Cloud-Native Application Delivery Platform

 Cedexis, the leader in crowd-optimized application and content delivery for clouds, CDNs and data centers, today announced the general availability of its Application Delivery Platform (ADP). Combining an industry leading comprehensive view of Internet traffic from 14 billion real user measurements a day, extensibility of integrations with dozens of leading data sources, and flexibility of customer-controlled algorithms to define traffic rules, the Cedexis ADP uniquely empowers leading Operations teams to centrally manage and optimize dynamic distributed infrastructures.

Traditional networks, based around physical hardware placed in data centers, often rely upon Application Delivery Controllers (ADC) to load balance and manage traffic within a single location. Modern network infrastructure; however, is powered by a mixture of physical data centers and public infrastructure (including clouds, Content Delivery Networks (CDNs), IAAS and PAAS). Such infrastructures demand load balancing and global traffic management that can span many sources and vendors, is dynamic by nature, and makes decisions based not only on the load carried by each server, but also on the real, measurable customer experience.

“Cloud platforms and content delivery networks provide a powerful set of infrastructure tools for developers to use, but historically getting the best use out of them has been extremely tricky,” said Ryan Windham, Cedexis CEO. “While each vendor provides tools, ultimately the burden of delivery optimization lies with the individual Operations team. The Cedexis ADP provides objective analyses and recommendations, spanning both the private and public elements of each organization’s network, ensuring that customers are served at the highest level of quality, in the most cost-effective manner.”

At the core of the Cedexis ADP is the Radar community, which takes more than 14 billion real user (RUM) measurements daily to build an accurate virtual map of the flow of Internet traffic. Analyses of this data feed the Openmix traffic manager, which then ranks the traffic options according to network performance. Meanwhile, a combination of the Cedexis Sonar synthetic monitoring service, and the Fusion integration engine (with its connection to dozens of 3rd party data sources), injects additional intelligence into the decision-making process, ensuring servers are available, and that customers are making the most economic decisions. This results in traffic decisions based on the business needs of the customer, which can include any combination of end-user experience, 3rd party data points, or operational cost considerations.

“Historically, traditional ADC solutions have delivered highly centralized control over traffic flows into and out of corporate data centers to businesses around the world,” said Andrew Marshall, Cedexis Director of Product Marketing. “However, the dynamic nature of today’s modern, distributed infrastructures requires global automation and control of disparate and distributed virtual resources that are constantly changing.  This clearly points to the need for a truly software-defined approach to making delivery decisions. By combining resource-agnostic automation with advanced real user and synthetic monitoring, actionable third party data ingestion, and self-healing network functionality, the Cedexis ADP platform allows DevOps teams to automate and optimize application delivery.”

The Cedexis ADP is available immediately. To start exploring the free Radar community reports on CDNs and Clouds, click here. To view a demo of the Cedexis ADP, please click here.

Whither Net Neutrality

In case you missed it during what we shall carefully call a busy news week, the FCC voted to overturn net neutrality rules. While this doesn’t mean net neutrality is dead – there’s now a long period of public comments, and any number of remaining bureaucratic hoops to jump through – it does mean that it’s at best on life support.

So what does this mean anyway? And does it actually matter, or is it the esoteric nattering of a bunch of technocrats fighting over the number of angels that can dance on the head of a CAT-5 cable?

Let’s start with a level set: what is net neutrality? Wikipedia tells us that it is

the principle that Internet service providers and governments regulating the Internet should treat all data on the Internet the same, not discriminating or charging differentially by user, content, website, platform, application, type of attached equipment, or mode of communication.”

Thought of a different way, the idea is that ISPs should simply provide a pipe through which content flows, and have neither opinion nor business interest in what that content is – just as a phone company doesn’t care who calls you or what they’re talking about.

The core argument for net neutrality is that, if the ISPs can favor one content provider over another, then it will create insurmountable barriers to entry for feisty, innovative new market entrants: Facebook, for example, could pay Comcast to make their social network run twice as smoothly as a newly-minted competitor. Meanwhile, that ISP could, in an unregulated environment, accept payment to favor the advertisements of one political candidate over another, or to simply block access to material or any purpose.

On the other side, there are all the core arguments of de-regulation: demonstrating adherence to regulations siphons off productive dollars; regulations stifle innovation and discourage investment; regulations are a response to a problem that hasn’t even happened yet, and may never occur (there’s a nice layout of these arguments at TechCrunch here). Additionally, classic market economics suggests that, if ISPs provide a service that doesn’t match consumers’ needs, then those consumers will simply take their business elsewhere.

It doesn’t much matter which side of the argument you find yourself on: as long as there is an argument to be had, it is going to be important to have control over one’s traffic as it traverses the Internet. Radar’s ability to track, monitor and analyze Internet traffic will be vital whether net neutrality is the law of the land or not. Consider these opposing situations:

  • Net neutrality is the rule. Tracking the average latency and throughput for your content, then comparing it to the numbers for the community at large, will swiftly alert you if an ISP is treating your competition preferentially.
  • Net neutrality is not the rule. Tracking the average latency and throughput for your content, then comparing it to the numbers for the community at large, will swiftly alert you if an ISP is not providing the level of preference for which you have paid (or that someone else has upped the ante and taken your leading spot).

Activists from both sides will doubtless be wrestling with how to regulate (or not!) the ISP market for years to come. Throughout, and even after the conclusion of that fight, it’s vital for every company that delivers content across the public Internet to be, and remain, aware of the service their users are receiving – and who to call when things aren’t going according to plan.

Find out more about becoming a part of the Radar community by clicking here to create an account.