This week I had the opportunity to attend a face-off sponsored by the Seattle Web Technology Meetup Group. Rather than a pitch from vendors, the face-off featured a company using each technology stack to educate the audience on the respective merits and gotchas of the stacks. I thought it would be interesting to examine the messages from each technology provider by creating wordles for AWS and Azure, from their respective product home pages.
From these views, a few interesting points emerge. Amazon’s brand is in the forefront for AWS, while Microsoft takes a backseat to Windows. While “service”, “elastic”, and “AWS” occupy a predominant place in the Amazon message, “applications”, “cloud”, and “sign” (and “service”) take the forefront for Azure.
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